01 — Project details
Markstein needed a compelling, consistent way to showcase company updates, thought leadership, and team culture to a diverse subscriber base that includes clients, partners, and prospects. Their goal: to keep audiences engaged while reinforcing the agency’s expertise and personality across every issue.
02 — My role
As the lead writer for Markstein’s quarterly email newsletters, I shape each issue from start to finish—crafting clear, engaging content that aligns with brand voice and strategic goals. Every edition features a curated mix of company news, original articles, client wins, thought leadership, video content, and employee spotlights.
I work cross-functionally with designers, account teams, and leadership to:
Write and edit all newsletter copy
Ensure each section flows logically and ties into overarching themes
Highlight key content with compelling CTAs and digestible structure
Adapt tone and messaging to reflect seasonal priorities and evolving business objectives
Optimize for readability and engagement across devices
03 — Results
Strengthened Markstein’s brand voice across digital channels
Boosted engagement through consistent, high-quality content
Helped position the agency as a trusted, human-centered marketing partner
Why It Matters
This quarterly touchpoint isn’t just a recap, it’s a relationship-builder. By bringing together strategy, creativity, and team culture, the newsletter reinforces Markstein’s credibility while making readers feel more connected to the people behind the work.