The Cholangiocarcinoma Foundation

01 — Project details

To support the Cholangiocarcinoma Foundation’s outreach goals, I crafted a targeted awareness email. The goal? Equip providers with trusted tools to better support patients facing one of the toughest diagnoses in oncology.

02 — Creative process

I transformed client-provided messaging into a clear, empathetic email that:

• Acknowledged the clinical complexity of cholangiocarcinoma

• Highlighted the critical role of providers

• Positioned CCF as the leading nonprofit in this space

• Drove readers to CCF’s dedicated physician resource hub

• Spotlighted practical tools like peer mentorship, multilingual videos, clinical trial finders, and dietitian-approved nutrition guides

03 — Results

The final copy was informative but human, encouraging providers to both use and share these resources with confidence.