01 — Project details
The National Scleroderma Foundation (NSF) is a nonprofit dedicated to advocating for individuals affected by scleroderma through resources, education, and research. Over multiple seasons of collaboration, I’ve helped bring the Foundation’s mission to life across a variety of touchpoints—always with clarity, empathy, and strategic focus.
02 — Creative process
Working as part of the Markstein team, I contributed copy and messaging for major initiatives, including:
National rebrand launch — introducing NSF’s refreshed identity to members, chapters, and the public.
Organizational restructuring communications — developing clear, supportive messaging to guide stakeholders through change.
Awareness Month campaigns — crafting social, digital, and print materials to boost visibility and engagement.
Event marketing — promoting national conferences and chapter events with consistent, motivating calls to action.
Publications and reports — ensuring member-facing materials were accessible, accurate, and aligned with NSF’s brand voice.
03 — Results
Through consistent, audience-focused messaging, these efforts have helped NSF:
Strengthen brand cohesion across national and chapter communications.
Elevate awareness of scleroderma and the Foundation’s work.
Deepen engagement with members, donors, and advocates.
Why it matters:
When a health-focused nonprofit speaks with one clear, human voice, it builds trust—and that trust fuels the awareness, donations, and advocacy needed to drive change.