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Award-winning copy for a national campaign to attract new drivers and shift perceptions about the tank truck industry.
Inclusive website & ad copy for a city-led initiative connecting residents with healthcare jobs and training.
Translated complex research into accessible digital content that built awareness and donor engagement.
Defining and driving the debut of an agency's new service offering.
Developed copy for a statewide campaign about what it means to work in trucking.
Unified chapter and national messaging through member communications, event materials, and digital assets.
Developed an awareness email that equipped providers with trusted tools to support patients with a rare cancer.
Created a compelling website & ad copy that captured the pride, purpose, and practicality of a forestry career.
Crafted agency’s internal AI guidelines to ensure ethical and effective use across client partnerships.
As the lead copywriter for Markstein’s quarterly email newsletters, I help shape each issue from concept to final copy.
Strategic white paper that reframed employer branding as more than perks and recruiting.
I write news and feature articles that reflect the agency’s expertise in branding, media strategy, and workforce solutions.
Celebratory blog series commemorating a major milestone for a Birmingham law firm.
Blog highlighting company’s involvement in construction education and career development.
Magazine feature about my weekend experience at Adult Space Academy in Huntsville, Alabama.
Magazine feature on indie-rock band Moon Taxi, spotlighting their Birmingham roots and national success.
