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Award-winning copy for a national campaign attracting new drivers to the tank truck industry. Generated 19M+ impressions.
Web & ad copy for a city-led initiative connecting local residents with healthcare jobs. Generated 10M+ impressions.
Translated complex research into accessible digital content to build patient, caregiver, clinician and donor engagement.
Defining and driving excitement for the debut of an agency's new service offering.
First-person feature chronicling my weekend experience at the U.S. Space & Rocket Center's Adult Space Academy.
Developed an awareness email that equipped providers with trusted tools to support patients with a rare cancer.
Unified chapter and national messaging through member communications, event materials, and digital assets.
Developed copy for a statewide campaign about what it means to work in trucking.
Created a compelling website & ad copy that captured the pride, purpose, and practicality of a forestry career.
Crafted agency’s internal AI guidelines to ensure ethical and effective use across client partnerships.
As the lead copywriter for Markstein’s quarterly email newsletters, I help shape each issue from concept to final copy.
Strategic white paper that reframed employer branding as more than perks and recruiting.
I write news and feature articles that reflect the agency’s expertise in branding, media strategy, and workforce solutions.
Celebratory blog series commemorating a major milestone for a Birmingham law firm.
Blog highlighting company’s involvement in construction education and career development.
Magazine feature on indie-rock band Moon Taxi, spotlighting their Birmingham roots and national success.
